Join this week’s guest Melody Belotte, a Marketing Strategist with Melody Belotte Media. Host Sylvia Henderson invites Belotte to discuss Branding. Melody say’s, “Think of a Brand as a person.” A brand is what someone thinks about and the feeling one gets when they hear or see the name of a Brand. A successful Brand creates an emotional connection or evokes emotion and becomes memorable to the customer. A Brand can reinforce the facts a customer knows about the product and an emotional connection can overcome customers shopping around by being a memorial Brand and being able to compete with big businesses if they can’t out do them with the facts, like the price, availability, and inventory. Brands can overcome shortcomings by having an emotional connection.
Iconic Fox provides these colorful Branding Archetypes that provides the Framework to build emotive Brands. Understanding the connection customers have with your company can be used with the most relevant of the 12 archetypes to build on. A brand archetype must make sense psychologically and strategically in order to deepen the Brands connection to the customer. To learn more about Market Strategy or to ask Melody any questions visit: www.MelodyBelotte.com.
